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Visual Experiments Archives


Tranquil Apple

2023, Generative AI Art
《Tranquil Apple》 reinterprets the brand from a new perspective.

The place where the creator spends the most time is in front of the monitor. Leaning on the desk and looking at the monitor. With countless brands, but in a way, I think Apple is the closest brand and the brand I use the most deeply.

After staring at Apple's logo for a while, which had become a little numb after seeing it for a long time, it reminded me of creators who were weighed down by the weight of their thoughts, sitting in their chairs. People who are in a similar situation to me.

I created an image by imagining Apple and its creator who melted into a comfortable space, not a standardized Apple logo.







《Tranquil Apple》 got featured in the 2023 July issue(Vol.541) of Monthly Design︎, a Korea Design Magazine.



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